The Challenge: Capture the unique water-color, natural design of Lauren + Hannah's baked goods and transform them into a logo they could be proud to call their own.
The Process: Starting with sketches over floral images on procreate, I eventually honed in on the duality + symmetry of the lavender sprig and wheat shaft. I fell in love with the idea of them representing both parts of PrairieFlour and, luckily, Lauren + Hannah loved them too.
