The Challenge: The Women's Outreach Center at the University of Oklahoma wished to update both their name and logo to better represent the student populations they serve. From student advocacy to engaging presentations, from on-campus drag shows to gender-based violence prevention - the identity needed to strike a balance of professionalism, approachability, and adaptability.
They wanted to keep some elements of their previous logo, but weren't sure which elements. After seeing the spread above, they understood which elements they wanted to keep and why.
